Cracker Jill

Cracker Jack gave female athletes a turn in the spotlight, with the #IAmCrackerJill Award. Young women across the country submitted their sports stories, dreams, and aspirations — for the chance to win $5k and be featured on the bag as the first ever Cracker Jill. Over 400 submission videos were received… not bad for a brand with just 3,000 IG followers.

Our task was to generate buzz and inform athletes how to apply. I ideated posts and wrote captions through all four stages of this inspiring social campaign.