Gatorade
Gatorade and Motive are building a solid track record of wins. And when working for a brand this impactful, every project leaves you thirsty for more.
I’ve been privileged to write on retail promos, social campaigns, and sampling activations. My role includes bringing high-level retail promotion concepts — then writing supporting social posts, grand prize ideation, and influencer ideas.
FUEL TOMORROW
FUEL TOMORROW
Gatorade’s Fuel Tomorrow is a campaign with a commitment — to level the playing field for every athlete. So we created a retail promotion with a multiple chapters throughout the year, each with a unique vibe and incentives.
In summer, we kept things light — with mini-sport content to inspire play and a promotion to win 1 of 4 special Gx bottles.
For Fall, we invited young athletes to share their sports “Fuel Stories” and win a Gatorade grant for their community.
Guess The GATORADE Mystery Flavor
Our brief asked us to excite every Gen Z athlete to taste and guess Gatorade’s first ever mystery flavor. Our social-first campaign ideas excited the brand team and received 360° support, including athlete participation in content produced by Gatorade Media Lab.
Even the pros were stumped…
G Fit Canada Launch
G Fit is formulated for today’s ingredient-conscious athlete. So when we were called on to concept and launch a kick ass sampling activation — we decided to invite Canada for a little spin.
Team
Account: Kristen Herrington, Abby Armstrong
CD: Liz Case
ACD: Forrest Von Hoene, Meredith Rowe, Michelle Crippen
Designers: Juventus Buzevicius, Will Johnston
CW: Adam Gage