Jack Link’s x Doritos x Flamin’ Hot
Jack Link’s was a new client with tasty plans to launch their first Frito-Lay flavor collab. The ask: Bring Gen Z snackers into The Next Dimension of Snacking… without ever showing what that imaginary world looks like.
My role was to concept and script OLVs for the campaign. One of my early scripts was selected by the client and then evolved and adapted into the spot featured below. I then ideated with the team for the holiday promotion and wrote social posts that accompanied the tri-flavored campaign.
In just three weeks since its launch, our program (without any paid support) not only met but surpassed all benchmarks.
Total Registered Users: 55,302 (Full program benchmark: 12,550)
Total Entries: 128,700 (Full program benchmark: 120,000)
Total Unique Site Visitors: 121,326 (Full program benchmark: 35,000)
Team
TVC and Holiday Promo
CD: Lixaida Lorenzo
ACD: Jenn Ho, Meredith Rowe
Design: Will Johnston
CW: Adam Gage
Social
CD: Jeff Nieberding
ACD: Meredith Rowe, Forrest Von Hoene
Design: Will Johnston, Dan Torres
CW: Adam Gage