Mountain Dew

When Mtn Dew relaunched DEW Typhoon, it was exclusively available on the DEW NATION HQ site. So we needed an announcement splashy enough to increase membership and sell out the flavor.

Aspiring to “dethrone the serious”, we poked fun at the obscure trend of TikTok weather reporting, and ended up (somehow) selling this script — and drove results that thrilled the client.

Within 24 hours of launch, DNHQ received nearly 250k new subscribers, tripling the total number of members.

Team

CD: Jeff Nieberding, Drew Wallace

AD: Michele Brajevich

CW: Christian McOmber, Adam Gage

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