Mountain Dew
When Mtn Dew relaunched DEW Typhoon, it was exclusively available on the DEW NATION HQ site. So we needed an announcement splashy enough to increase membership and sell out the flavor.
Aspiring to “dethrone the serious”, we poked fun at the obscure trend of TikTok weather reporting, and ended up (somehow) selling this script — and drove results that thrilled the client.
Within 24 hours of launch, DNHQ received nearly 250k new subscribers, tripling the total number of members.
Team
CD: Jeff Nieberding, Drew Wallace
AD: Michele Brajevich
CW: Christian McOmber, Adam Gage